reACT mini grants are here! This school year, reACT mini grants will help your crew address tobacco marketing in convenience and grocery stores in your community, as well as facilitating other activities of your crew’s choice! Want to do something cool to fight back against corporate tobacco with your crew, but don’t have the money? Apply for a grant! Established reACT crews as well as other community groups, such as school clubs, 4-H clubs, church groups or new reACT groups are all encouraged to apply. Applications must include a budget , an application form and a W-9 form . For more guidance and specifics, please see the mini-grants guidance document. For project ideas and specifics on tobacco retailer marketing, check this out: FY14 Mini Grant Ideas.
If you have any questions, contact reACT coordinator Alison Reidmohr
at firstname.lastname@example.org or 406-444-7896.
Montana television viewers might have seen a pair of anti-tobacco public service announcements featuring two Montana rodeo athletes, one of whom, Charley Yeager, is a recent graduate of Choteau High School.
“I’ve been rodeoing since the third grade,” Yeager said. “I love everything about it.”
Yeager, a member of Choteau’s local reACT Against Corporate Tobacco group, was asked to be part of the PSA.
Carson King of Dillon is featured in his own PSA.
Yeager said she jumped at the chance to deliver an anti-tobacco message to a wider audience.
“I’ve been in reACT all of my high school career and wanted to do just a little bit more,” she said.
Alison Reidmohr, health educator for the Montana Tobacco Use Prevention Program, said reACT tries to use the same venue — rodeo — as tobacco companies to reach teens.
A 2010 study from the American Journal of Public Health, “Branding the Rodeo: A Case Study of Tobacco Sports Sponsorship,” tracks the money spent by tobacco companies on rodeo advertising from the 1970s to the present. The study notes advertising at rodeos gives tobacco companies an inroad to rural communities, which have higher rates of tobacco use and are affected less by anti-tobacco advertising.
Use of smokeless tobacco is associated with oral cancer, gum disease and nicotine addiction. Smoking can lead to respiratory and cardiovascular disease and lung, esophageal and oral cancers, among several others.
“We see particularly that rural populations have higher smokeless tobacco rates,” Reidmohr said.
She added a recent Youth Risk Survey showed that high school students in the Hi-Line region, which includes Liberty, Hill, Blaine, Phillips and part of Chouteau counties, reported smokeless tobacco use of almost twice the rate of students in the Western region, which includes Missoula, Granite, Ravalli, Mineral and parts of Lewis and Clark, Powell, Sanders and Lake counties.
Partnering with rodeo associations and rodeo athletes to spread an anti-tobacco message allows MTUPP to reach a much more rural audience.