Point of Sale Marketing

What’s in store for your kids?

Big Tobacco uses sweet flavors, candy colors and in-store displays to target Montana kids. This is called point-of-sale marketing and it takes place in:

  • Convenience stores
  • Gas stations
  • Grocery stores

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Open your eyes:

  • Tobacco products, signs and branding are placed at kids’ eye level.
  • Bright packaging on cigarillos and e-cigarettes make them look like candy.
  • Cigarillos and e-juice comes in candy flavors like cherry, strawberry and banana split.
  • $1 million per hour is spent on in-store tobacco marketing.1
  • 70% of kids visit convenience stores weekly.2
  • 9 out of 10 smokers start before age 18.3

Real Tobacco Advertising in Montana

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Click Below to View Our “What’s in Store” Interactive Point of Sale Mapper

Other Resources

 

1. Counter Tools: Deadly Alliance: How Big Tobacco and Convenience Stores Partner to Market Tobacco Products and Fight Life-Saving Policies, 2012
2. Counter Tobacco: Why Retail Tobacco Control is Important; U.S. Federal Trade Commission figures
3. American Heart Association/Campaign for Tobacco Free Kids/Counter Tools: Deadly Alliance: How Big Tobacco and Convenience Stores Partner to Market Tobacco Products and Fight Life-Saving Policies, 2012
4. All stats from 2015 Montana Youth Behavioral Survey