Big Tobacco Targets Kids

TOBACCO MARKETING WORKS- Just ask your kids

Big Tobacco is targeting youth to create life-long customers. Every year, the tobacco industry spends billions encouraging people who smoke to continue and persuading nonsmokers, especially youth, to start smoking. And it works.

Since Big Tobacco is not legally allowed to advertise on television or billboards thanks to the Master Settlement Agreement, they use most of their nearly $1 million an hour marketing budget at the point of sale (POS). Point of sale marketing takes place in:

  • Convenience stores
  • Gas stations
  • Grocery stores
  • Pharmacies

70% of kids visit convenience stores weekly 2, and 9 out of 10 smokers start before age 18. 3  Youth who start using tobacco products before their brains are fully developed are at a greater risk of addiction. Nicotine, no matter how it’s delivered, is unsafe for youth and young adults because it can harm their developing brains. 5

 

What’s in store for your kids?

The more often your children are exposed to tobacco ads, the more likely they are to start smoking– and Big Tobacco knows this. Big Tobacco uses sweet flavors, candy colors, and in-store displays to target Montana kids.

Eye Level is Buy Level

  • Tobacco products, signs, and branding are placed at kids’ eye level.
  • The bright packaging on cigarillos and e-cigarettes make them look like candy.
  • Cigarillos and e-juice come in candy flavors like cherry, strawberry, and banana split.

 

“It is during the teenage years that the initial brand choice is made.” Phillip Morris

“Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” U.S. Tobacco Sales Rep

“The ability to attract new smokers and develop them into a young adult franchise is key to brand development” Phillip Morris

 

Real Tobacco Advertising in Montana

Watch Our TV Ads

   

Click Below to View Our “What’s in Store” Interactive Point of Sale Mapper

Other Resources

 

1. Counter Tools: Deadly Alliance: How Big Tobacco and Convenience Stores Partner to Market Tobacco Products and Fight Life-Saving Policies, 2012
2. Counter Tobacco: Why Retail Tobacco Control is Important; U.S. Federal Trade Commission figures
3. American Heart Association/Campaign for Tobacco Free Kids/Counter Tools: Deadly Alliance: How Big Tobacco and Convenience Stores Partner to Market Tobacco Products and Fight Life-Saving Policies, 2012
4. All stats from 2015 Montana Youth Behavioral Survey
5. Department of Health and Human Services. E-cigarette Use Among Youth and Young Adults: A report of the Surgeon General. https://e-cigarettes.surgeongeneral.gov/documents/2016_SGR_Full_Report_non-508.pdf. Accessed December, 2016.